Carlos joined Amazon in 2021 as General Manager for Amazon Advertising Mexico.

Carlos has 22 years of marketing experience focused on brand strategy, innovation and media, across agency, client and ad tech companies in Madrid (Spain), London (UK) and Mexico City. He worked for Burger King, Kellogg’s and Reckitt Benckiser in the UK, before moving to Mexico to focus on media and advertising. While in Mexico, Carlos specialized in helping brands grow by finding the balance between strategy & activation, long-term brand building & short-term sales.